Case Study
Wine Head Sommelier Philippines
Industry: Wine Education & Sommelier Services
Project Scope: Brand Identity Design, Social Media Graphics, Printable Templates
Wine Head Sommelier Philippines is a premier provider of wine education and sommelier services in the country. Known for curating refined wine experiences and professional training, the brand serves an audience that values expertise, tradition, and elegance.
The Challenge
Despite its prestige and the credibility of its founder, the brand suffered from an outdated, generic identity. The old logo lacked flexibility, professionalism, and emotional resonance. It failed to communicate the brand’s level of refinement or reflect the personality and reputation of its founder, Engelbert. The overall design system had no cohesive structure—limiting its use across modern platforms and collateral.